A few weeks ago a woman that I know through working with our local school fundraising committee, emailed me for a quote to do a christening cake/birthday cake. Without asking more info I said that my prices started at $100 and went up from there depending on the level of decoration required. I never heard anything more about it. No worries; all well and good.
Then last week someone else was chatting with me and told me how this woman had been telling everyone at a party they were at, that my cakes were too expensive and she couldn't believe I was charging so much blah blah blah, but the kicker was "I'm thinking of doing some cake decorating and charging reasonable prices"!
At first I was shocked as I had seen her on several occasions and she had said nothing to me. Then I started to doubt myself and THAT was the worst! All it had taken was some uninformed trailer trash to make me think I was being unreasonable!
Why did I give that comment that power over me? Because secretly I can't believe people pay so much for a CAKE that I bake and decorate because I certainly wouldn't!!
But then I would be able to make my own and deep down I think I assume everyone else could do the same if they put their minds to it!! I know, I'm an idiot! I'm not being at all logical and not everyone has the time, patience or inclination.
So what did she get for her child's christening cake? An unmemorable, store bought slab cake with a bit of piped buttercream and some writing No other decorations. This cake cost her $140; but I'm too expensive remember.
I did this christening cake for the weekend and charged $150 for it. It was 10x10in chocolate mud cake/ganache/fondant.http://www.cakeswebake.com/photo/christeningcake-booties1?context=user
THEN a "friend" of mine celebrated her daughter's 18th birthday. She told me that she didn't get me to do the cake as I was expensive, then proceeded to tell me how she had got this 10inch round cake covered with strawberries and chocolate for $160, she had to drive 45min away to get it and bring it back; but I'm too expensive??
Apparently it's fine to charge if you have a store, but not if you run your business from home! I'm not about to change what I charge as people have free will and I'm not going to be emotionally blackmailed into dropping my price for anyone. I have plenty of return business and customer testimonials and that's good enough for me.
Those that mind don't matter and those that matter don't mind.