I have baked since I was a kid, but started cake decorating last Summer. I have tried promoting myself by giving away free cakes to get people to try them. I've given cake to family, friends, and sent cake to work with my hubby. I've spent a lot of time doing this and have really wanted to impress. Everybody has raved about the cakes and complimented the look and the taste. My hope was that giving freebies would lead to orders. I at least thought I could count on my family and close friends to give me a little business. None of this has happened. In fact, it seems that people who have received free cake just want more free cake. They don't want to pay. (I've also tried other forms of advertising--some free and some not--and that hasn't been very fruitful.)
My husband said that when you give things away for free, they loose their value--even if people like them. He suggested that I stop this free for all stuff, but how else will people know the cakes taste great? What do you all think? Also, how in the heck did you get started? I'll take any insight that I can get. :-)
Hi Shani! Are you thinking of doing business or it is just a hoobie?
I began my samll home business the same as you are doing now giving free cakes, but I didn't realized that when I began freeing (those that word exists?), cakes my family and close friends think it was unfair to complete pay after having them free. PLOP!
I think is not a bad decission it is a way of promoting your self, but in my experience what you can do is offering a 50 % of the customer's price for a certain time like 2 to 3 months and just for certain people (NOT ALL!), explaining in each order you choose that for Introduction they will have this 50%off, but date a limit to do this and when the day 0 arrives you have to charge complete to ALL! thats the way it makes a difference between a charity business for family and people and a business. Decorating cakes is woderful, but as you probably know it need`s a lot of patients, effort and time. Hope this can helps you to clarify a little your ideas! =)