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People simply like to look at sweets, that's all. Most didn't want anything to begin with and therefore didn't buy anything. Some didn't want anything to begin and end up buying. And some are just looking for future reference - hence coming back.
Wow I don't get it. I don't like to just look at sweets, I like to eat them! LOL There is no way that I would go into a bakery and not see something I want!
But, maybe they were just checking out what you had to offer for future cravings? Or possibly they need to purchase a cake for an upcoming event and just wanted to, again, take a look?
I doubt its anything you did. But if there is something that they wanted but didnt see and that was the reason could you maybe have a sign up that read something like "Dont see what your craving, tell us." I dont know something like that though.
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