Cake Decorating Community - Cakes We Bake

This is Jay Qualls' brand new product. I saw him demo it at ICES. It saves so much time. It's such a great idea!!

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Comment by Jay Qualls on August 14, 2011 at 2:32pm

Hi there everyone.  I just wanted to address some of your concerns.  Trust me, when I developed this product I had cost accounting in mind.  In my video, I wanted to show you a very good perspective of the product for visual purposes.  

 

I know you saw me trim away a lot of fondant from that particular cake, however, if it were to cover a 14" round or square cake, there would be very little to trim away and you could certainly reuse the fondant for decorations, etc. which we already do anyway.  

 

I developed this product after kneading, coloring, and rolling thousands of pounds of fondant as a hobbyist and a professional for the past 7 years.  If you do the math on what you pay retail for the same amount of fondant in pounds, and the cost savings on the time which you should be considering in the pricing of your cakes and the biggest convenience of all the energy saved by just opening the package and placing on your cake, I assure you that you are coming out ahead.  Also, there is the aspect of a consistent and controlled product every time.  It is exactly the same thickness all across the sheet and the exactly same amount of fondant every time you use it.  

 

This product may not be the right product for everyone but it will certainly save time, money, and energy in the long run if used and stored properly.  We are currently giving a 40% coupon off right now through the end of August so you can try the product.

 

I'm always open to feedback and positive or negative.  I am going to make this product feasible for everyone to use in some way.  I'm going to refine it until everyone, including children can use fondant that is consistent and easy to use.  I look forward to chatting and getting to know each of you. 

 

We also have fondant in its traditional form for sell on my website at http://store.jayqualls.com.  

Comment by Dawn Becker on August 14, 2011 at 1:10pm

I've been waiting to see who would come up with that idea and figure out how to market it.  Someone finally has.

 

OMG!  All that waste!!  In theory, we should be buying sheets - no re-rolling.  That was way too much waste for me.  When I roll out my fondant, I have very little waste per tier. 

Comment by Sharon on August 12, 2011 at 7:48pm
$25.00.....is way  to pricey ....especially when you can make your own fondant that tastes great and is easy to work with...sorry.
Comment by Deah on August 11, 2011 at 1:33pm

I have a small sample of this - for tasting purposes.  The idea is great but at $25 per sheet its too pricey for me.

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