I just think that people just don't get it. If you bake from scratch, ingredients alone could cost a lot more than people even realize. Then there is your time, cost of materials, ect, ect. All these things that people don't even give a second thought to. People will spend money on what they think is important and cake isn't that important to everyone. GASP.
OMG... I have the SAME issues. Too expensive, then they spend ridiculous money at a local shop. Or, sometimes they just assume that I will be too expensive and don't bother asking. What bother's me the most is when I'm invited to the party and not asked to do the cake. "Oh, we didn't want anything fancy, so we just bought a Costco sheet cake." I can do sheet cakes that look and TASTE better than mass-produced ick! And I will do them for a similar cost. Our friends and family know we've been struggling financially. That $35-60 dollars could make a lot more difference for us than just throwing it away to a chain store. A few of those a week could keep my dream alive. But with the slowed-down rate of orders this year and lack of little sheet cake/cupcake jobs, I'm going to end up working at WalMart and giving up caking. :(
I had a little rant on my FB page the other day. It applies to ALL enquirers of cake not just brides!
Things that make you go hmmmm!
For brides to be out there who are thinking ok I have the dress, booked the venue, the photographer, the band (dj) now I'll get the cake and hey it's ONLY cake so I only want to spend $200 but I want it to be 3 tiers, feed the world, have all hand made flowers and figures and I want it delivered and set up; how did you arrive at $200 for all that?
Firstly, if you think 'it's only cake' then why aren't you buying it from the supermarket? I'll tell you why. It's because you know they won't/can't do what it is you want.
I think your friends are crazy. They would rather pay more and drive farther than buy one of your cakes. I had that happen to me recently. I quoted a 9 inch vanilla buttercream with vanilla cake for $25 and she ordered the cake but she changed it to red velvet cake with cream cheese icing with walnuts so I called her and told her it would be $35 not $25 and that was the last I heard from her. Stick to your prices. Advertise outside the box and get new clients. Give away free cupcakes to your kids soccer team or your job. So people can taste the quality of your products. Good Luck!
I looked at your christening cake in the above link and let me say that $150.00 was quite reasonable!! Your cake is beautiful!! Let me just say, don't ever doubt your prices....if people want cheap cakes let them go to the grocery store because that is what they are getting...cheap cakes....I am just new at this myself so I am by no means an expert. I do know this....if you under price yourself people will begin to think your cakes are no good. Baking and decorating cakes are a time consuming process and when you consider how you decorate to the way a store decorates, there is no comparison.....don't doubt yourself for a minute!!!! Just my two cents......