How to promote your products - cupcakes to public?

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Permalink Reply by Tracy Lynn Buttermore on June 29, 2011 at 6:37am

I found business cards, help, A customer of mine asked if she could give out my info, I told her sure, so now when I do a cake for a party etc.  the set a few of my business cards with the cake. Business cards are very inexpensive, there a numerous websites, and mine took under a week to receive, Best of luck to you :)

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Permalink Reply by JJ Becker on June 29, 2011 at 8:51am

You're on the right track with just getting your product out there.  Facebook has been extremely helpful for me, also get yourself a website and spend plenty of time listing your business on sites like google, yahoo, and yelp.

 

There's a bank in my shopping center and a few free samples over there had the ladies that work there sending me customers on a weekly basis... word of mouth is invaluable- make friends with the local gossip and get him or her pushing your product.  

 

The other thing that has been great for cup cakes is our cup cake school... we hold classess that groups can sign up for and we do cup cake topping classes.  The girl scouts have held a couple of groups with us and those always lead to a ton of business from families.  Ask around at local schools, churches, and community organizations offering to sponsor summer activities like cup cake decorating work-shops, etc, or offer your cup cakes for re-sale at their fund raisers.  We have a local synagogue that does a fund raiser where they take orders from sunday school families for cup cakes which- we sell it to them for $2.00 each and they re-sell them for $3.

 

http://www.facebook.com/BeckerBrosBakeshop facebook is great if you use it every day, post frequently- pictures get the most impressions and feedback- this keeps your page from becoming static and keeps you gaining likes.  Offer deals when people post on your wall, hold contests...

 

http://www.yelp.com/biz/becker-bros-bakeshop-and-espresso-bar-randolph yelp is an awesome tool for reaching your customers via the web: https://biz.yelp.com/

 

 

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Permalink Reply by Jenny Perello on June 29, 2011 at 8:13pm

Perhaps a good way to get your name out there and pick up business is by introducing yourself to wedding planners.  Cupcakes are still very much in demand at weddings.  By contacting them, then offering to do a tasting with them or offering a sampler box, you will not only connect with people who can potentially provide you with a lot of business, but you will score big points for taking the time to seek them out and provide them with samples.  When I first started my business, this is exactly what I did and it has paid off well.  We also live in a popular destination wedding area, so I also took samples to all the major hotels and every venue I could think of that hosts weddings.  It's a bit of work and you'll spend some money on ingredients and gas, but it's worth it!  Good luck to you!

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