Getting The Word Out

Hi group.

Any ideas on how one can get the word out or entice people about their new cake decorating biz. I have brought in cakes (etc) to the work lunchroom. Got about four orders there, but how do I do this on a slightly larger scale? My current goal is to obtain 5 cake orders in a month.

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Permalink Reply by Carmelo Ricarde on June 26, 2010 at 4:35pm

Website, Facebook Page, Twitter Account? You can do most of those yourself. I can help you with those if you'd like. I'm pretty affordable. I'm mostly in the computer business but have taken an interest in cake decorating. My company is http://www.azitmgmt.com/ .

I can link together Website, Google Apps, Picasa, Twitter, Buzz, Facebook, Yahoo Pulse, Microsoft Live Spaces, etc, (everything you see here http://www.azitmgmt.com/preprod/wp-content/uploads/2010/02/azitmgmt... ) for $100 a year.

Permalink Reply by Carmelo Ricarde on June 26, 2010 at 4:36pm

The price is For the cakes we bake community exclusively!!

Carmelo Ricarde said:

Website, Facebook Page, Twitter Account? You can do most of those yourself. I can help you with those if you'd like. I'm pretty affordable. I'm mostly in the computer business but have taken an interest in cake decorating. My company is http://www.azitmgmt.com/ .

I can link together Website, Google Apps, Picasa, Twitter, Buzz, Facebook, Yahoo Pulse, Microsoft Live Spaces, etc, (everything you see here http://www.azitmgmt.com/preprod/wp-content/uploads/2010/02/azitmgmt... ) for $100 a year.

Permalink Reply by Charmessa Thompson on June 26, 2010 at 4:40pm

Hello Mrs.Fashionista
Im new to having a cake biz too but i have been keeping busy i took a large sampling of cupcakes to my sons school and got 3 orders within 1 hour of dropping them off at the school, also i have been going around sampling to doctors offices and salons and in keep my coworkers full of cake so they cant forget me. im keeping busy with about 10 orders a month so maybe try that. I have business cards, a portfolio, and flyers. Have you done any of those things? Goodluck cant wait to hear how busy you are getting!

Permalink Reply by Sweet Tooth Fashionista on June 26, 2010 at 4:50pm

Thank you. I have already started these accounts. I think I am looking for something on a more personal scale.

Carmelo Ricarde said:

Website, Facebook Page, Twitter Account? You can do most of those yourself. I can help you with those if you'd like. I'm pretty affordable. I'm mostly in the computer business but have taken an interest in cake decorating. My company is http://www.azitmgmt.com/ .

I can link together Website, Google Apps, Picasa, Twitter, Buzz, Facebook, Yahoo Pulse, Microsoft Live Spaces, etc, (everything you see here http://www.azitmgmt.com/preprod/wp-content/uploads/2010/02/azitmgmt... ) for $100 a year.

Permalink Reply by Sweet Tooth Fashionista on June 26, 2010 at 4:51pm

Charmessa, these are fabulous ideas! unfortunately school is out, but I will keep in mind the other suggestions. Thank you so much.

Charmessa Thompson said:

Hello Mrs.Fashionista
Im new to having a cake biz too but i have been keeping busy i took a large sampling of cupcakes to my sons school and got 3 orders within 1 hour of dropping them off at the school, also i have been going around sampling to doctors offices and salons and in keep my coworkers full of cake so they cant forget me. im keeping busy with about 10 orders a month so maybe try that. I have business cards, a portfolio, and flyers. Have you done any of those things? Goodluck cant wait to hear how busy you are getting!

Permalink Reply by Sweet Tooth Fashionista on June 26, 2010 at 4:53pm

Charmessa, how often do you bring them into work?

Sweet Tooth Fashionista said:

Charmessa, these are fabulous ideas! unfortunately school is out, but I will keep in mind the other suggestions. Thank you so much.

Charmessa Thompson said:
Hello Mrs.Fashionista
Im new to having a cake biz too but i have been keeping busy i took a large sampling of cupcakes to my sons school and got 3 orders within 1 hour of dropping them off at the school, also i have been going around sampling to doctors offices and salons and in keep my coworkers full of cake so they cant forget me. im keeping busy with about 10 orders a month so maybe try that. I have business cards, a portfolio, and flyers. Have you done any of those things? Goodluck cant wait to hear how busy you are getting!

Permalink Reply by Jennifer Carter on June 26, 2010 at 5:32pm

That's the way I started. Then pretty soon, people are telling other people about you. I'm going to the doctor on Monday, and I'm going to take a cake to the office staff as a "thank you". I also used Picasa photo editor to make a collage of some of my work with my name, phone number, email and web address. I asked my hair dresser to hang one up, I asked the day care center to hang one up, and I'm going to hang one up in the workroom where I teach. I've stayed busy just from word of mouth, and that's the best advertisement there is, anyway. I started in February and expected to do maybe one or two cakes a month. I've done at least one each week, sometimes as many as 6 in a week (hard to do while teaching full time...) This weekend, I have 4 to get done. Go to www.vistaprint.com and make some business cards and hand them out to EVERBODY you meet. You have to be willing to be a little pushy and get your business into every conversation you possibly can! :)

Permalink Reply by Sweet Tooth Fashionista on June 26, 2010 at 5:35pm

Jennifer thank you! I should have posted this question a long time ago.

Jennifer Carter said:

That's the way I started. Then pretty soon, people are telling other people about you. I'm going to the doctor on Monday, and I'm going to take a cake to the office staff as a "thank you". I also used Picasa photo editor to make a collage of some of my work with my name, phone number, email and web address. I asked my hair dresser to hang one up, I asked the day care center to hang one up, and I'm going to hang one up in the workroom where I teach. I've stayed busy just from word of mouth, and that's the best advertisement there is, anyway. I started in February and expected to do maybe one or two cakes a month. I've done at least one each week, sometimes as many as 6 in a week (hard to do while teaching full time...) This weekend, I have 4 to get done. Go to www.vistaprint.com and make some business cards and hand them out to EVERBODY you meet. You have to be willing to be a little pushy and get your business into every conversation you possibly can! :)

Permalink Reply by Jennifer Carter on June 26, 2010 at 7:47pm

Something else that I have done is to start a website. I'm just using the free blog service at Google right now, since it's free and I can set it up how I want it fairly easily. Hope this helps! :)

Sweet Tooth Fashionista said:

Jennifer thank you! I should have posted this question a long time ago.

Jennifer Carter said:
That's the way I started. Then pretty soon, people are telling other people about you. I'm going to the doctor on Monday, and I'm going to take a cake to the office staff as a "thank you". I also used Picasa photo editor to make a collage of some of my work with my name, phone number, email and web address. I asked my hair dresser to hang one up, I asked the day care center to hang one up, and I'm going to hang one up in the workroom where I teach. I've stayed busy just from word of mouth, and that's the best advertisement there is, anyway. I started in February and expected to do maybe one or two cakes a month. I've done at least one each week, sometimes as many as 6 in a week (hard to do while teaching full time...) This weekend, I have 4 to get done. Go to www.vistaprint.com and make some business cards and hand them out to EVERBODY you meet. You have to be willing to be a little pushy and get your business into every conversation you possibly can! :)

Permalink Reply by Becky Zastrow on June 27, 2010 at 7:38am

Just a word of caution, if you are baking out of your home for money in a state that doesn't allow this and are not liscensed,,,,please be careful about how you advertise. The fines can be quite steep!!!

Permalink Reply by Jennifer Carter on June 27, 2010 at 9:20am

That's something else that I thought of last night. Be careful. Right now, I have my blog set up like a diary and a "brag book". If your state (like mine) doesn't allow home-based food business, be careful how you set up your website. I had a wonderful one with prices, etc. but got rid of it. Even my cards are fun. I'm trying to find a kitchen to rent so that I can advertise as a full-fledged business within the next year. :)

Becky Zastrow said:

Just a word of caution, if you are baking out of your home for money in a state that doesn't allow this and are not liscensed,,,,please be careful about how you advertise. The fines can be quite steep!!!

Permalink Reply by carly rangel on June 28, 2010 at 2:26pm

Carmelo is right, Facebook is what I have made for my cakes... and I DEFINATELY get at LEAST 5/month and its pretty much friends and friends of friends, not to many "unknown" people so far =] word will get around. I have been doing this for only about 6 months now and can hardly keep up on my own!

Getting The Word Out

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