To me it looks like single bands of fondant wrapped around and then at the top a round piece put on there. It does have some real ribbon going around the bottom and the second layer where the flowers are...That is my thoughts...Good Luck
There is a bit of a glare making it difficult to know for sure, but I think I recognize this technique. I wish i knew the name to be more helpful, but I don't. Each layer uses one sheet of fondant. As you smooth down the sides, you pinch a ruffle/ridge. It doesn't have to be perfect...that helps give the effect thank goodness.