**News From Provo Craft regarding Licenses** PLEASE READ**
Thought you would all like to know.
The bakery industry has been used to paying licensing fees for many years – it is a form of paying royalties to the creator of images when we all clearly benefit from their work. When Provo Craft approached us in the very beginning about testing the Cricut Cake, we asked about licensing. They explained the Angel Policy and that it basically allowed for 200 cakes a year using the same design elements. We mentioned that for use in mass production (i.e. cupcakes, cookies, etc) this would not be feasible and the baking industry would need more than that. They promised that they would eventually come out with an affordable professional license. It is the existence of this license, a license we retail bakers essentially asked for, that now got them into a lot of hot water with every one.
We received a call this morning from our contact at Provo Craft. He asked us to relay to the industry as a whole that the Angel Policy on Provo Craft content would be suspended for the creation of cakes. This means that anyone can use any of the cartridges, with the exception of third-party licenses such as Disney, to make as many cakes as they want and sell them wherever they want. Provo Craft said they will announce the news some time today.
Replies to This Discussion
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Permalink Reply by Diana Viera on
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To be honest with you, it was our investigator that made the call. I'm just waiting to see if a press release will be printed. At this point, I would prefer to return such an expensive product and do things with my hand.
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Permalink Reply by Jennifer Atwood on
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Please remember that I don't work for them, but I just happen to have a working relationship with someone there. I like their products and feel as if they made a mistake and are having problems correcting it.
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I think the Provo Craft is one of the neatest products out there in the crafting world! It just would be a shame for all of us bakers to not be able to make a little profit for ourselves without any problems. I'm keeping my fingers crossed:)
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I know they did put out a press release. I'll see if I can find the link.
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Permalink Reply by Aimee Youngblood on
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They posted a statement on their facebook page. sends you to the message board so i'm not sure how accurate it is as I don't know who runs their message boards, but it was on the Cricut Cake Official Facebook page. I would trust what Jennifer has since she has an "in" with the higher ups within the company.
Jennifer, Thank you for all the research and work you have put into researching this and sharing with us. I know you have come under scrutiny for it by some folks, but I just wanted to thank you.
Cricut Cake Official Page Official statement regarding the Angel Policy and Cricut Cake. http://www.cricut.com/messageboard/tm.aspx?m=6556521
Cricut Cake Official Statement: Angel Policy!
www.cricut.com
There have been a lot of questions about the Angel Policy and how it applies to those who have and will purchase Cricut Cake. After thoughtful consideration, Provo Craft has come to a conclusion that we know will please our Cricut Cake fans. ...
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Permalink Reply by jeri c on
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I have seen what is on their facebook page and it makes me think I might not cancel the order. I just don't want to be stuck with a very expensive machine that I can not use. Would rather put my money into something else. If I know I can use it and will not be charged for that I want the machine. I have been anticipating it since I heard it was in the works! Will be looking forward to finding out. My order won't be here till May anyway so I have a few weeks before I have to make up my mind. I REALLY love it though!
Thanks Jennifer for all your help! Let me know what you find out!
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I cancelled my order tonight. Just decided that I am going to invest the $$$ in learning more about gumpaste flowers.
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